In-market data as a Service 🤪
Unlock the power of real-time in-market data to fuel precise marketing strategies, optimize custom audiences across ad networks, and drive better engagement and ROI.
Turn Data into Actionable Insights for Smarter, Targeted Marketing
By focusing on high-intent users, SparkPoint helps reduce wasted ad spend, driving down the cost of acquiring new customers.
Turn data into action by delivering personalized, data-driven marketing campaigns that convert more leads into customers.
Thousands of Audiences Across Diverse Industries
SparkPoint empowers businesses with access to thousands of in-market audiences, tailored to meet the unique needs of various industries. From e-commerce and automotive to real estate and B2B services, we provide precise, actionable data to help companies reach the right users at the right time. No matter your industry, SparkPoint’s extensive audience selection ensures your marketing campaigns hit the mark every time.
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Your SparkPoint Audiences load directly into your custom audiences!
With SparkPoint, your audiences seamlessly integrate into your custom audiences across Meta. No more manual uploads or guesswork—our in-market data is automatically delivered, making it easy to build precise, data-driven campaigns. Whether you're refining targeting for Facebook, Instagram, or any other platform Meta walled-garden, SparkPoint ensures you have the most relevant audience at your fingertips to drive results.
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Use Cases
Discover how SparkPoint’s in-market data can power your marketing campaigns.
D2C Brands
SparkPoint helps Direct-to-Consumer brands reach the right audience at the right time. By leveraging real-time in-market data, D2C companies can target potential customers who are actively looking for their products, reducing wasteful ad spend and improving overall campaign effectiveness.
- Find users: Identify shoppers actively searching for specific products or categories, enabling hyper-targeted ads.
- Reduce costs: Optimize ad spend by focusing on consumers with clear purchase intent, lowering the cost of acquisition.
- Increase conversions: Use precise audience data to tailor messaging and offers, driving more purchases from engaged shoppers.
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Verb Energy reduced their ad costs on campaigns using SparkPoint in-market data by 30%
Legal Services
SparkPoint allows legal service providers to reach individuals and businesses actively seeking legal help. By focusing on these users, legal professionals can reduce their cost of client acquisition while increasing the chances of converting leads into clients.
- Find users: Identify potential clients actively searching for legal services, such as personal injury, family law, or business law.
- Reduce costs: Target ads toward individuals and businesses in need of legal services, reducing the cost of acquiring new clients.
- Increase conversions: Deliver personalized legal service offers and content to users in need, increasing consultation bookings and client conversions.
B2B Services
SparkPoint helps B2B companies target decision-makers actively searching for services or solutions. By leveraging in-market data, B2B service providers can focus their efforts on companies ready to purchase, reducing marketing costs and boosting lead generation.
- Find users: Identify businesses searching for specific solutions, enabling targeted outreach to relevant decision-makers.
- Reduce costs: Focus marketing budgets on high-intent B2B prospects, lowering the cost-per-lead and increasing ROI.
- Increase conversions: Use data-driven insights to craft tailored messaging that resonates with decision-makers, driving more qualified leads and closed deals.
General E-commerce
E-commerce businesses benefit from SparkPoint’s ability to target shoppers in real-time, focusing on those already in the buying process. This ensures more effective ad campaigns that resonate with high-intent users while reducing wasted advertising.
- Find users: Discover consumers browsing for similar or relevant products across various platforms.
- Reduce costs: Eliminate unnecessary spend by targeting users who are already in-market, reducing cost-per-click and cost-per-acquisition.
- Increase conversions: Deliver personalized product recommendations to in-market users, leading to higher conversion rates.
Prime Bites reduced their ad costs on campaigns using SparkPoint in-market data by 30%
Real Estate
SparkPoint allows real estate companies to target buyers and renters actively searching for homes or properties. By focusing on these high-intent users, real estate professionals can reduce marketing costs and fill their pipelines with quality leads.
- Find users: Pinpoint homebuyers and renters based on their recent online activity related to property searches.
- Reduce costs: Focus marketing efforts on serious prospects, lowering the cost of generating quality leads.
- Increase conversions: Send highly personalized listings to prospects ready to buy or rent, boosting the likelihood of inquiries or visits.
Automotive
SparkPoint equips automotive dealerships with the ability to reach buyers actively searching for vehicles. By focusing on in-market users, dealerships can reduce advertising costs and drive more test drives and sales.
- Find users: Identify individuals researching specific makes, models, or types of vehicles, enabling precise ad targeting.
- Reduce costs: Minimize ad spend by focusing on users who are actively in-market for a vehicle, reducing cost-per-lead.
- Increase conversions: Personalize offers and messaging to match a user’s vehicle interests, leading to higher test drive bookings and sales.
Travel and Hospitality
With SparkPoint, travel and hospitality companies can target travelers already searching for flights, hotels, or vacation packages. This ensures that ad spend is directed toward users most likely to book, reducing costs and increasing bookings.
- Find users: Target users searching for travel destinations, accommodations, or experiences, aligning ads with their intent.
- Reduce costs: Focus on high-intent travelers, reducing the cost of acquiring bookings by filtering out low-potential users.
- Increase conversions: Offer personalized travel deals and experiences based on users' current searches, increasing booking rates.
Ready to Save on Ad Costs & Elevate Your Marketing?
Start leveraging SparkPoint’s powerful in-market data to build custom audiences and drive better results today!
